Building customized experiences for each client, designing with a very sharp eye, involving multiple scenarios, contexts and tools. I understand Phygital as my beacon and from this point on, I shed light on the clients’ goals, we draw together the best strategies to achieve them and closely evaluate the results achieved through internal performance and performance metrics.
My focus is on delivering experiences that guide our clients to their most challenging goals. To reach these results, we design our process holistically, taking into account 5 main pillars within our statement of work, which are:

User-centric – Use of qualitative research to focus on all users.
Co-creative – Include all relevant stakeholders in the design process.
Sequencing – Break a complex service into separate processes and user journey sections.
Evidence – Envision service experiences to make them tangible for users to understand and trust brands.
Holistic – Design for all touchpoints throughout experiences, across networks of users and interactions.

I’m engaged in many fields and industry sectors delivering reliable and effective features for AR/VR/MR mobile applications.